The Executive Director will perform the marketing function of the association. In conjunction with the Board or designated leadership, the Executive Director will prepare a strategic marketing plan identifying opportunities for growth. This plan will be updated based upon a time frame established by the Board. The Executive Director will administer the implementation of the plan through coordination of events, membership solicitations, and other required duties.
Wanner Associates is experienced at recruiting and maintaining advertisers and new members. Regular solicitations will be mailed to maintain and attract new members and advertisers. Other methods of recruiting will also be developed in the marketing strategy.